Can a visitor understand the offer?
A landing page should quickly explain the service, the audience and the next step. Use the language your customers use, and keep the main message consistent with the campaign that brought them there.
Does the page fit the search?
Someone looking for one specific service should not have to explore an entire website to find it. Build a clear relationship between the campaign, the service page and the action you want visitors to take.
Is the mobile journey straightforward?
Read the page on a small screen. Check that text is readable, controls are comfortable to use and the enquiry process only asks for what your team needs at this stage.
Can you identify a useful enquiry?
Before the campaign launches, define what makes an enquiry relevant. Decide how your team will distinguish a genuine opportunity from a duplicate, irrelevant request or spam, and feed that context back into reporting.
Who takes the next step?
Assign responsibility for responding and record what happened. A campaign can introduce an opportunity, but the follow-up process helps your business understand its value.
Start with the people you want to reach. Make the journey useful. Give every enquiry a clear next step.